As states put in place processes to overhaul their energy policies and increase grid flexibility, regulators need to consider how utilities can harness the power of demand response (DR) and properly measure its impact. Motivating the market is pivotal—i.e., eliciting voluntary responses by designing programs that are attractive to customers and implementing regulation that motivates utilities to prioritize DR. In a presentation to stakeholders in Michigan, one state currently undergoing such a process, Richard Sedano outlined the aspects of a well-designed demand response program. They include cost-effectiveness for utilities and customers alike, program manageability, and performance metrics that might include participation rates, avoided capital costs, and system efficiency. The ultimate goal is to get customers to take action to reduce usage at times of stress on the grid, reducing costs, increasing utility performance, and creating system value