Rate design for electric utility customers is an arcane topic that matters a lot, and there is simply no one-size-fits-all approach. However, all effective rate designs reflect the costs incurred to provide reliable service throughout the year. As the first in a two-part webinar series, this session demonstrates the impacts of different rate designs on energy usage and customer decisions. Jim Lazar and Janine Migden-Ostrander provide foundational knowledge on revenue requirements, cost allocation, various rate design options, and monthly fixed vs. usage-related charges.