In a RAP webinar held on April 11, 2018, Dr. Carl Linvill and Jim Lazar unpack smart non-residential rate design and explain how it can produce benefits for customers in your state. Regulators can create price signals for utilities that reduce peak demand, more accurately convey system costs, and give customers incentives to install self-generation, controllable loads, and storage, and to operate these resources to meet private and power system needs.