This report identifies mechanisms to trace transactions from generators through sellers, aggregators or marketers to retail buyers to provide consumers with full resource mix and environmental characteristics disclosure. More specifically it examines consumers’ ability to understand alternative explanations about how information in the disclosure labels is derived (tracking systems), how different tracking systems affect consumer decisions, consumer preference for one tracking system over another, and consumers’ ability to differentiate between company and product information.
Consumer Research on Tracking Approaches and Product versus Supplier Labeling
June 1, 1998
- Chilton Research Services ,
- US Food and Drug Administration